Social Content Creation & Copywriting

For the past two years, I have managed and created social content for four of the hotels major restaurants, overseeing the process from concept development to final publication. My role included content planning, on-site collaboration with photographers, visual direction, caption writing, and scheduling posts across social platforms.

The core idea behind the content strategy was to treat each social channel as a digital business card. Every post was designed not just to showcase dishes, but to invite guests into an experience. Through carefully curated visuals, thoughtful composition, and storytelling captions, the goal was to help viewers imagine themselves dining in the space, tasting the flavors, enjoying the ambiance, and sharing the moment.